VSL Lead Editor - Health & Wellness Direct Response
Overview
We’re looking for an exceptional VSL Lead Editor — someone who lives and breathes direct-response storytelling with deep experience in health and wellness brands, and knows exactly how to grab attention in the first 3-7 seconds.
You’ll be a driving creative force behind high-converting VSLs and short-form edits for health and wellness brands, mastering pacing, emotion, and structure that make viewers stop scrolling and start buying.
This role isn’t about managing teams or sitting in meetings — it’s about being in the edit, crafting the kind of videos that make people feel something, click something, and convert.
About Magik
Magik Brands is a nine-figure direct-response brand accelerator that has scaled health, beauty, and pet care brands from zero to market leadership.
We’re a creative and performance-driven team combining doctor-formulated products, cinematic storytelling, and direct-response precision to reach millions of customers worldwide.
Who You Are
You’re obsessed with storytelling that sells. You understand the rhythm of retention, can sense when an edit drags by a half-second, and can take a flat testimonial or product demo and make it magnetic.
You thrive in fast-paced, data-driven creative environments — constantly iterating, testing, and chasing the next breakthrough in hook performance or watch-time.
This role is for someone who:
Has a proven eye for what keeps people watching
Can take a raw VSL lead script and turn it into an emotional, conversion-driven narrative.
Loves testing new creative angles, visual cues, pacing tricks, and other variations.
Understands that editing is marketing — and thrives on measurable results.
Key Responsibilities
Edit High-Converting VSLs: Craft 2-3 minute long VSL edits that keep attention. You’ll shape structure, pacing, tone, and emotion — not just assemble clips.
Master the Hook: Develop, test, and refine attention-grabbing intros that hook within seconds and set up the emotional and logical flow of the sale.
Collaborate Cross-Functionally: Work closely with marketing strategists, copywriters, and producers to align storytelling with campaign goals and feedback loops.
Enhance Engagement: Use After Effects, sound design, and color grading to amplify emotional resonance and polish every frame.
Requirements
5+ years of professional video editing experience, with at least 2 years editing VSLs or direct-response ads that have produced measurable revenue results.
Expert in Adobe Premiere Pro (required) and After Effects (preferred) for motion graphics and effects.
Portfolio demonstrating high-converting direct-response work (VSLs, UGC ads, or testimonials) with measurable impact.
Deep understanding of direct-response psychology — hooks, pacing, narrative tension, and payoff structure.
Comfortable working in high-volume production environments (10+ versions/week).
Familiarity with AI tools (voiceovers, image generation, caption automation) a plus.
Data-curious mindset — you’re the kind of editor who loves seeing metrics improve from your last cut.
Preferred
Experience editing for health, wellness, or supplement brands.
Background in social-first storytelling — knowing what makes content pop in a crowded feed.
Proven ability to collaborate with performance marketers and adapt edits based on results.
- Department
- VSL Production
- Locations
- Charlotte
- Remote status
- Fully Remote
About Magik
With over 1.3 million happy customers, Magik builds and scales industry-leading direct-to-consumer health, wellness, and beauty brands. Our team leverages decades of experience, scientific rigor, and strategic marketing to deliver products customers trust and love.
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